“ENTJ?”; I was in my 20s when I did my first Myers Briggs personality test working in Corporate America. It was quite revealing to understand that most of our differences emanate from the way we extract our energy or we…
As the world’s leading consumer products company, P&G has a well-deserved reputation for innovation – from reinventing the oral care market in the 2000’s with its Crest White strips to recently launching an Uber for laundry with Tide Spin. P&G Signal for…
In today’s dynamic and competitive retail landscape, value offering is becoming more relevant to apparel brands competing for the last dollar in a consumer’s wallets. Value offering, however, is not just about price. It is about the perception of a…