Promotion Planning

Q: Plan Your Promotions at the Right Time For The Right Product

Improve the effectiveness of your promotions through deeper analysis of customer response to your offers and find the best way to entice your customers while maintaining healthy margins Develop the most optimum promotion plan for your business, evaluating all the factors such as planned markdowns, halo, and cannibalization effects

Q: Leverage Advanced Data Analytics

Visually keep track of all different types of offers in effect with Campaign Calendar Get real-time visibility into the performance of ongoing promotions, compare to plans, identify best performers in terms of products and sales channels Understand customers’ shopping behavior by comparing past and current promotions

Analyze the effectiveness of promotional offers and campaigns and find the most effective way to entice your customers while maintaining healthy margins

Evaluate and compare different offers with a few clicks

In today’s highly dynamic and competitive retail environment, staying competitive requires agility and data-driven decision-making. The room for error is shrinking fast, and shoppers are being bombarded with many offers every day. Retailers need more dynamic solutions for evaluating, planning, and executing promotions.

With Solvoyo’s Promotion Planning solution, you can easily understand the impacts of the past promotional offers and vehicles along with the halo and cannibalization effects across your products. You can simultaneously work with different scenarios to evaluate future promotions and find the most effective offering for your business.

George Lawrie with Fiona Swerdlow, Luis Deya

Mckinsey Article

"You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value."

 5/5

What can you achieve with Solvoyo Promotion Planning Solution?

Plan Your Promotions at the Right Time For The Right Product

Improve the effectiveness of your promotions through deeper analysis of customer response to your offers and find the best way to entice your customers while maintaining healthy margins
Develop the most optimum promotion plan for your business, evaluating all the factors such as planned markdowns, halo, and cannibalization effects

Leverage Advanced Data Analytics

Visually keep track of all different types of offers in effect with Campaign Calendar
Get real-time visibility into the performance of ongoing promotions, compare to plans, identify best performers in terms of products and sales channels
Understand customers’ shopping behavior by comparing past and current promotions

Improve Sales with Healthy Margins

Stay Competitive

Promotion Planning in Inventory Management

Promotion Management: Why Is It Important in Inventory Management?

Last year, I wanted to be a grateful child and buy a sweater for my mom. It was Mother’s Day, so I logged on to

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Using AI & ML in Retail Supply Chain Planning

Artificial Intelligence (AI) and Machine Learning (ML) are hot topics being discussed in the retail world. Across the globe, whether they are grocery, mass merchant, or fashion, retailers are looking for ways to make faster and smarter decisions using this technology. Among the leading applications of AI & ML in planning are forecasting and replenishment processes.

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In-season Inventory Management

Penti – Apparel Retailer
With smarter replenishment decisions, Penti balanced inventory across the chain enabled 25% revenue growth with only 2% increase in stock

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Detect responses to different offers across product categories and locations

Find the best offer to meet your business goals while protecting margins

Detect responses to different offers across product categories and locations

Find the best offer to meet your business goals while protecting margins

Incorporate learnings from recent trends into predictive models

Solvoyo Promotion Planning Solution

Create your promotional plans with data-driven insights

Create multiple promotion scenarios easily
Understand the impact of each promotion type visually
‍Quickly analyze the performance of the past promotional offers
‍Keep track of different offers that happened in the past and planned for the future through the calendar

Start your journey now

Digital transformation with Solvoyo

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Promotion Planning