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Solutions

Promotion Planning

Improve the effectiveness of Retail promotions, through deeper analysis of customer response to your offers and find the best way to entice your customers while maintaining healthy margins.

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1123

Solutions

Promotion Planning

Improve the effectiveness of Retail promotions, through deeper analysis of customer response to your offers and find the best way to entice your customers while maintaining healthy margins.

Request a Demo
1123

Intelligent Promotion Planning with Solvoyo

Retail Promotion Planning process involves understanding the impacts of the past promotional offers and vehicles along with the halo and cannibalization effects across products and evaluating different scenarios for future promotions to find the most effective offering for the business.

In today’s highly dynamic and competitive retail environment, staying competitive requires agility and being able to monitor customer’s feedback in real-time and change course accordingly while maintaining healthy margins. The room for error is shrinking fast, and shoppers are being bombarded with many offers every day. Retailers need more dynamic solutions for evaluating, planning and executing promotions.

Promotion Planning Powered by Advanced Analytics

Promotion Planning enables the retailers to find the most effective combination of products, vehicles, offers, and channels through advanced analytics and easy to use user interface and combines descriptive, diagnostic and predictive capabilities in one solution including:

  • Market Basket Analysis where you can track the impact of the productions on key KPIs at the transaction level through POS data analysis
  • Campaign Planning where you can compare the demand forecasts and financials associated with different vehicle and offer types
  • Promotion Dashboard where you get real-time visibility into the performance of ongoing promotions, compare to plans, identify best performers in terms of products and sales channels and get alerts and exception reporting
  • Campaign Calendar where you can visually keep track of all different types of offers in effect
  • Price elasticity and customer-response modeling empowered by machine learning
  • Closed-loop planning where planned markdowns are taken into account consideration when evaluating the impacts of the promotions
Ready to see our promotion planning platform in action?
Solvoyo Retail Planning Platform

Merchandise Financial Planning: An integrated and flexible way of doing top-down planning, category management and open to buy planning.

Line Planning: Solvoyo Line Planning, a cloud-based and with a user-friendly and configurable UI brings automation to product and line analysis and standardizes the planning process.

Product Lifecycle Management: Solvoyo’s cloud-based and fully configurable PLM solution helps digitize manual processes and workflows. It can be easily configured to meet the unique needs of the organizations.

In & Out Product Management: Solvoyo’s integrated, automated, and collaborative solution powered by machine learning will help you ensure optimal stock availability and improve the profitability of promotional items with limited-time offerings.

Assortment Planning: With today’s fast-changing market dynamics and diverse customer needs, a customer-centric retail strategy must include localizing assortments to address different needs.

Size & Pre-pack Optimization: Solvoyo Size and Prepack Optimization solution help fashion retailers determine the best size breakdown and prepack combinations that meet store-level size selling needs.

Retail Analytics: Retail Analytics solution combines data from multiple internal and external sources, drive insights from big data through visualization and diagnostic capabilities and help support decision-making faster and easier.

Vendor Collaboration: For a simplified and automated vendor management, Solvoyo’s Vendor Collaboration offers supplier scorecard and demand collaboration tools both for your organization and your vendors.

Test, Read & React: Test, Read and React process whereby a retailer tests a product offering on a limited store basis before making the decision whether or not to carry the product in a greater market is being utilized more and more by retailers.

Omni-Channel Planning: With Solvoyo, omni-channel retailers optimize their network operating parameters and inventory deployment strategy to fulfill orders from the most profitable source.

Replenishment Planning: Optimally replenish your stores and distribution centers (DCs) in a demand driven mode, balancing inventory holding, service level, production and transportation costs.

Store to Store Transfer: Solvoyo’s integrated, and collaborative S2S Transfer solution powered by machine learning will bring automation and advanced analytics to inventory balancing across the omnichannel network.

Purchasing / PO Management: Whether it is managing daily procurement operations in an efficient way or replenishing DCs or stores to optimize the right inventory mix, Solvoyo Purchase Order Management allows organizations to automate purchase order creation process and handle exceptions.

Initial Allocation Planning: Solvoyo’s proactive, automated initial allocation solution powered by machine learning will help you adjust your allocation strategy based on your sales trends.

Store Replenishment: Solvoyo’s demand-driven, automated store/channel replenishment solution powered by machine learning will help you ensure optimal stock availability, improve sales and profitability.

Markdown Optimization: Automate your markdown pricing and timing decisions with Solvoyo’s advanced Markdown Optimization and Planning solution. We make your pricing process easy to manage and flexible to accommodate different business goals.

Promotion Planning: Improve the effectiveness of Retail promotions, through deeper analysis of customer response to your offers and find the best way to entice your customers while maintaining healthy margins.

Dynamic Pricing: Solvoyo’s proactive, automated price recommendation solution powered by machine learning will help you adjust your pricing strategy based on your business objectives.

Workforce Planning: Continuously monitor store operations processes in strategic, tactical and operational levels. Optimally manage your workforce and meet your business goals.

Store Clustering: An integral part of the Retail Analytics and has a number of uses in Retail planning and execution including Assortment Planning, Pricing and Promotions Planning and Markdown Management.

CONCURRENT OPTIMIZATION

All the solutions you need. Under one platform.

Our platform concurrently plans and optimizes orders, inventory, and transportation in a holistic approach that is far more effective than attempting to optimize each discretely. Solvoyo provides its solutions in one model across strategic, tactical, and operational time horizons.

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