Promotion Planning

Analyze the effectiveness of promotional offers and campaigns and find the most effective way to entice your customers while maintaining healthy margins

Evaluate and compare different offers with a few clicks

In today’s highly dynamic and competitive retail environment, staying competitive requires agility and data-driven decision-making. The room for error is shrinking fast, and shoppers are being bombarded with many offers every day. Retailers need more dynamic solutions for evaluating, planning, and executing promotions.

With Solvoyo’s Promotion Planning solution, you can easily understand the impacts of the past promotional offers and vehicles along with the halo and cannibalization effects across your products. You can simultaneously work with different scenarios to evaluate future promotions and find the most effective offering for your business.

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What can you achieve with Solvoyo Promotion Planning Solution?

Improve the effectiveness of your promotions through deeper analysis of customer response to your offers and find the best way to entice your customers while maintaining healthy margins
Develop the most optimum promotion plan for your business, evaluating all the factors such as planned markdowns, halo, and cannibalization effects

 

Visually keep track of all different types of offers in effect with Campaign Calendar
Get real-time visibility into the performance of ongoing promotions, compare to plans, identify best performers in terms of products and sales channels
Understand customers’ shopping behavior by comparing past and current promotions

Improve Sales with Healthy Margins

Stay Competitive

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Detect responses to different offers across product categories and locations

Find the best offer to meet your business goals while protecting margins

Detect responses to different offers across product categories and locations

Find the best offer to meet your business goals while protecting margins

Detect Adapt Strategize

Incorporate learnings from recent trends into predictive models

Incorporate learnings from recent trends into predictive models

Solvoyo Promotion Planning Solution

Create your promotional plans with data-driven insights

Create multiple promotion scenarios easily
Understand the impact of each promotion type visually
Quickly analyze the performance of the past promotional offers
Keep track of different offers that happened in the past and planned for the future through the calendar