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A101’s Promotional Item Planning Transformation with Solvoyo’s Cloud Native Platform

About A101

A101 is a Turkish retailer that offers quality food and consumables to its customers at discount prices.

Benefits

Created standardization through carrying Promotional Item Planning in a single digital platform

Improved collaboration between departments by enabling workflows to manage the review and approval process

Ability to achieve corporate memory for tracking, measuring and reporting KPIs

50% 
Stock-Outs Reduction

18% 
Inventory Level Decrease

20% 
In & Out Revenue Share

Executive Summary

Promotions, especially for short-life-cycle (in & out) items, make or break profitability in the discount retail space. For A101, one of the world’s fastest growing and Turkey’s largest retailers with thousands of stores and new promotions every week, planning and executing these short-term campaigns was a complex manual workflow.

Planners relied heavily on judgment to juggle historical data, logistics constraints, and approvals across regions. The result was forecast inaccuracies, stock-outs of popular items, and costly inventory surpluses.

To address these challenges, A101 partnered with Solvoyo to build an intelligent, end-to-end decision automation platform for Promotion Planning and Purchase Order (PO) Recommendations, bringing standardization, automation, and data-driven visibility to every step of the process.

23K Active SKUs
2K+ Active SKUs
8K+ Products​
$4.5B Revenue
4 Countries​
300+ Vendors
450 Stores ​
12K+ Stores
3 DCs​
56 DCs

Promotion Planning was a Fragmented Process with Limited Visibility

A101’s promotion planning for fast-moving, short-term items such as weekly new promotional products and seasonal holiday goods lacked a unified system and analytical intelligence.

  • Dependence on Manual Inputs: Planning relied heavily on manual analysis and the experience of category managers, increasing the risk of errors and inconsistencies.
  • No Standardization or Corporate Memory: Different tools and spreadsheet-based methods made it difficult to track, measure, and report KPIs consistently.
  • Forecasting Blind Spots: For new or seasonal items with no sales history, planners had to make judgment calls, often leading to inaccurate PO quantities.
  • Unbalanced Store-Level Allocations: The lack of a data-driven approach resulted in low availability for high-demand stores and excess stock for others.
  • Logistical Inefficiencies: Purchase orders often ignored key operational constraints like full pallet quantities or different MOQs across store formats.
  • Disconnected Approvals and Collaboration: Communication between Procurement, Logistics, and regional warehouses was slow, and associates had no efficient way to suggest updates or modifications once decisions were made.

Solvoyo’s Standardized and Optimization-Driven Approach Reduced Stockouts by 50%

With Solvoyo’s cloud-native digital platform, A101 now manages the full promotional lifecycle from demand forecasting and buy planning to DC-to-store distribution through a single, constraint-aware planning engine.

Intelligent Forecasting and Execution

  • A Single Source of Truth: All promotional item planning is now managed through one unified platform, ensuring data consistency and visibility across the organization.
  • Data-Driven PO Recommendations: For new items, the system automatically identifies similar past promotions based on price, attributes, and uplift to generate accurate initial forecasts.
  • Constraint-Aware Planning: Built-in parameters ensure logistical feasibility by automatically rounding quantities to meet full palletization or full truckload volumes.

Collaborative Workflow and Control

  • Seamless Cross-Functional Collaboration: Automated workflows and status tracking streamline communication and approvals across departments.
  • Regional Flexibility: Regional managers can adjust or approve quantities specific to their DCs and execute DC-to-store allocations with flexible rules, all fully integrated with SAP.
  • Empowered Associates: The platform allows users to review, comment on, or modify recommendations before execution, ensuring all stakeholders can contribute to decision-making.

The Results: Data-Driven Promotions with Measurable Impact

By moving to Solvoyo’s cloud-native platform, A101 unlocked measurable improvements across its entire promotion process. Within months, the retailer achieved a 50 percent reduction in stock-outs, ensuring higher on-shelf availability and fewer lost sales. Inventory levels dropped by 18 percent, freeing up working capital while maintaining product freshness and variety. Promotional items can also become a stronger growth engine, now accounting for 20 percent of total revenue.

50% 
Stock-Outs Reduction

18% 
Inventory Level Decrease

20% 
In & Out Revenue Share

The Solvoyo Platform established a single source of truth for all promotional data, giving planners and executives complete visibility into performance. Every campaign now contributes to a growing corporate memory that helps refine forecasts and decision-making for future promotions. By standardizing processes and embedding intelligence into planning, A101 achieved the perfect balance between availability, efficiency, and profitability, turning promotional planning from a manual chore into a strategic advantage.

Solutions

About A101

A101 is a Turkish retailer that offers quality food and consumables to its customers at discount prices.

Benefits

Created standardization through carrying Promotional Item Planning in a single digital platform

Improved collaboration between departments by enabling workflows to manage the review and approval process

Ability to achieve corporate memory for tracking, measuring and reporting KPIs

50% 
Stock-Outs Reduction

18% 
Inventory Level Decrease

20% 
In & Out Revenue Share

quotation
5/5

Solvoyo delivers state-of-the-art Supply Chain solutions in partnership with Amazon Web Services (AWS) to host our cloud infrastructure and accelerate the digital transformation journey of our customers with seamless scalability. AWS is a secure and reliable cloud services platform offering strong computing power, database storage, and other functionality to enable us to offer cutting-edge technology, and to grow along with our customers.