Multinational Apparel Retailer
Global Markdown Optimization

234K Active SKUs
670 Stores
20 DCs in 16 Countries
50+ Marketplaces
50 Countries

Goals

Minimization of margin loss while clearing through excess inventory

Localized pricing actions based on the market-specific dynamics are available

Possible optimal markdown decisions taking into consideration product life-cycles, seasonal demand, new stores, and competitive dynamics

Challenges

Lack of standardization across categories and countries

Manual process performed in series of spreadsheets by individual planners

Need for corporate memory and data-driven decision making based on advanced analytics

Benefits

Improved precision through millions of automated markdown recommendations meeting different business objectives 

Centralized and standardized markdown management for 50 countries with local price lists managed in the same solution 

Ability to perform what-if analysis for evaluating different price actions

Visibility to financial impacts of markdown actions

Smarter markdown decisions improving gross margin by 2%

Improved efficiency through digital collaboration and results tracking

0 %
User acceptance rate
0 %
Improved gross margin

Solutions

5/5