About A101
A101 is a Turkish retailer that offers quality food and consumables to its customers at discount prices.
Benefits
Reduced stockouts by 50% and drove overstock down to 3%
Automated allocation decisions for 98% of product supply
Achieved 20% share in total revenue for promotional items
Minimized reliance on manual tasks to optimize human resources
In a consumer packaged goods (CPG) environment like Unilever’s, transportation planning for ambient products is more than just routing trucks—it’s a high-stakes balancing act. With thousands of daily deliveries, diverse customer constraints, and shifting demand zones, manual or rules-based methods simply can’t keep up.
That’s why Unilever Ambient turned to Solvoyo to bring intelligence, automation, and agility to their transportation operations.
The Challenge: Scaling with Complexity
Unilever’s transportation planning for ambient products had to juggle:
- Annual shipment quantities of over 25,000, total pallets of over 500,000
- Varying service levels and vehicle preferences across regions
- Customer-specific rules and acceptance issues
- Complex cost structures and LTL/FTL route configurations
- High utilization goals without sacrificing flexibility
And they needed to make it all work—every day.
Traditional planning methods couldn’t scale. Rule-based systems were rigid. And manual spreadsheets? Let’s just say they don’t run trucks.
The Solvoyo Solution: Optimization with Built-In Flexibility
Solvoyo’s cloud-native platform brought Unilever a concurrent, constraint-aware planning engine that thinks like a logistics leader.
Using a fully integrated approach—pulling master data from SAP or Excel, evaluating costs, constraints, and customer rules—Solvoyo automatically generates transportation plans that meet both strategic and tactical needs.
Here’s what makes it stand out:
Concurrent Planning Modes:
- Bulk Run Mode: Processes all deliveries and prioritizes optimal fleet utilization.
- End-of-Month Mode: Aggressively focuses on moving low-priority deliveries efficiently to clear out stock before a new planning cycle begins.
On-Demand Optimization:
For last-minute needs, planners can select deliveries manually and instantly generate vehicle plans—complete with route logic, pallet grouping, and truck-type filtering.
Advanced Configuration Options:
Unilever can manage delivery clustering, pallet consolidation, max shipment caps, stop limits, and more through intuitive parameter tables. This means even the most nuanced business logic becomes part of the model—no IT ticket needed.
Interactive Feedback Loops:
Plans are reviewed via the user-friendly Solvoyo interface, where planners can accept, reject, or modify plans with reason codes—feeding structured feedback back into Solvoyo’s optimization for continuous improvement.
The Impact: KPIs That Drive Confidence
Usage Rate >90%: Solvoyo’s plans are used in more than 9 out of 10 deliveries—proof of daily operational trust.
Acceptance Rate >95%: Unilever approves the vast majority of proposed plans with no revisions, showing how well the engine understands business intent.
This isn’t just automation. This is smarter decision-making at scale with proven business impact on transportation costs and order fulfillment rates.
The Takeaway: Supply Chain Leaders Need Optimization That Thinks Like They Do
Solvoyo empowered Unilever to move beyond static rules and reactive planning. With configurable intelligence, concurrent optimization, and built-in feedback, the Ambient transportation model became a living, learning system—one that delivers consistent, cost-effective results across a highly complex network: faster planning, higher agility, and one-click execution through integration with SAP.
If you’re overseeing logistics for a CPG network and struggling to keep up with complexity, Solvoyo proves there’s a better way to drive cost efficiency without losing control.
Ready to let optimization do the heavy lifting?
About Unilever
Unilever is a global consumer goods company with a diverse portfolio of trusted brands in food, home care, and personal care, serving billions of people worldwide.
Benefits
Usage Rate >90%: Solvoyo’s plans are used in more than 9 out of 10 deliveries—proof of daily operational trust.
Acceptance Rate >95%: Unilever approves the vast majority of proposed plans with no revisions, showing how well the engine understands business intent.
Erkan Ceritoglu
Managing Director
A101
"With a network of 10,000+ stores, supply chain disruptions and uncertainty are normal for us; we keep opening hundreds of new stores and multiple DCs every year. With advanced analytics and automation, we planned for this level of complexity way ahead of our competitors."
5/5
Solvoyo delivers state-of-the-art Supply Chain solutions in partnership with Amazon Web Services (AWS) to host our cloud infrastructure and accelerate the digital transformation journey of our customers with seamless scalability. AWS is a secure and reliable cloud services platform offering strong computing power, database storage, and other functionality to enable us to offer cutting-edge technology, and to grow along with our customers.
