Apparel Retailer Digital Transformation for Pre-Season Planning

23K Active SKUs

450 Stores

4 Countries

8K+ Products

3 DCs

Goals

Streamline, standardize and digitize pre-season planning process

Improve speed and efficiency in the planning and leverage advanced analytics in the buying processes

Standardize master data management throughout the product development process

Create the ability to track and reconcile top-down plans with bottom-up buying decisions

Establish visibility and KPI tracking across the organization

Challenges

Completely manual end-to-end process from concept development through purchasing

Use of a heuristic approach in forecasting rather than a scientific approach

Human errors caused by manual analysis across many spreadsheets

No data integrity, process standardization, or digital collaboration

Benefits

End-to-end integration in pre-season planning processes

Standardization of master data management, product attributing and tech-pack creation during product development to initial purchase order

Increased collaboration across teams provided by visibility

Planning future products according to attribute-based forecasting, taking into account the stock out and demand zone effects

98% – in-store availability

2% – Improved gross margin

Solutions

“The digital transformation of Penti took a big step forward as we integrated our business processes on one platform. As a result of pre-season planning with Solvoyo, we reduced labor costs and balanced work distribution across the teams. Most importantly, we now act based on data-driven recommendations to pursue our higher targets.”

Deniz Zurnaci, Senior Planning Manager, Penti