234K Active SKUs
670 Stores
20 DCs in 16 Countries
50+ Marketplaces
50 Countries
Goals
Minimization of margin loss while clearing through excess inventory
Localized pricing actions based on the market-specific dynamics are available
Possible optimal markdown decisions taking into consideration product life-cycles, seasonal demand, new stores, and competitive dynamics
Challenges
Lack of standardization across categories and countries
Manual process performed in series of spreadsheets by individual planners
Need for corporate memory and data-driven decision making based on advanced analytics
Benefits
Improved precision through millions of automated markdown recommendations meeting different business objectives
Centralized and standardized markdown management for 50 countries with local price lists managed in the same solution
Ability to perform what-if analysis for evaluating different price actions
Visibility to financial impacts of markdown actions
Smarter markdown decisions improving gross margin by 2%
Improved efficiency through digital collaboration and results tracking
About Company
Defacto, a prominent Turkish fashion retailer, offers a wide range of products, including men’s, women’s, and children’s clothing, as well as accessories, footwear, and home textiles. Known for its trendy and affordable fashion, Defacto caters to various styles and preferences, ensuring there’s something for everyone. The company operates in over 50 countries, including key markets in Europe, the Middle East, and North Africa. Defacto’s extensive network includes more than 650 stores worldwide.
Achievements
80% No Touch Planning
200bps Improved Gross Margin
“Using Solvoyo’s Markdown Optimization solution, we now can achieve different business objectives. With life cycle forecasting engine with AI/ML technology, Solvoyo prevents us from taking unnecessary discounts and minimizing margin loss.”
Cem Diken, Planning Director, DeFacto
