Multinational Apparel Retailer Pre-Season Planning

234K Active SKUs

670 Stores

20 DCs in 16 Countries

50+ Marketplaces

50 Countries

Defacto

Defacto, a prominent Turkish fashion retailer, offers a wide range of products, including men’s, women’s, and children’s clothing, as well as accessories, footwear, and home textiles. Known for its trendy and affordable fashion, Defacto caters to various styles and preferences, ensuring there’s something for everyone. The company operates in over 50 countries, including key markets in Europe, the Middle East, and North Africa. Defacto’s extensive network includes more than 650 stores worldwide.

Goals

Achieve end-to-end integration throughout pre-season planning processes

Increase effectiveness and efficiency in the planning and buying processes

Leverage advanced analytics and store-level  forecasting in assortment planning

Create the ability to track and reconcile top-down plans with bottom-up buying decisions

Achieve collaboration between teams

Challenges

A heuristic approach in forecasting rather than scientific and data-driven models

Human errors caused by the high usage of chaotic spreadsheets

Lack of collaboration between teams

Benefits

Improving planner productivity through End-to-end integration and digital transformation

Improving real-time collaboration between teams

Localized assortment planning and size optimization made easy

Extensive alerts and exceptions for proactive action

3x Increase in number of stores & service countries

96% – User acceptance rate

3X – Increase in number of stores & service countries

Solutions

“Now each planner can create store clusters within seconds, tailored to their category. Then using those clusters, they can create localized assortments for all of 30+ countries within minutes. We can optimize size breakdowns and the pre-packs for each product based on similar item sales.”

Ebru Sahin, Planning Director, DeFacto