About Unilever
Unilever is a global consumer goods company with a diverse portfolio of trusted brands in food, home care, and personal care, serving billions of people worldwide.
Benefits
95%
No Touch Planning
When your supply chain serves over 400 distributors and retailers and manages thousands of SKUs daily, inefficiency isn’t just costly, it’s contagious. For Unilever, one of the world’s largest CPG leaders, daily fulfillment operations involved multiple manual tools and systems that required constant planner attention.
So the company has partnered with Solvoyo to utilize an integrated AI platform and automate fulfillment decisions across its 20+ brands. The final result is 95%+ of decisions planned and executed with no planner intervention which boosts planner productivity multiple folds.
20+ Brands and 10,000+ Daily Orders Required a Scalable, Autonomous Platform
The Customer Service team faced growing operational strain managing over 10,000 daily orders across 20+ brands. With each customer requiring unique delivery and packaging constraints, planners spent countless hours coordinating across planning, warehouse, and logistics teams, often reactively. This often resulted in stock imbalances, early stockouts, excess inventory, and rising working capital.
Unilever Partnered with Solvoyo for Fulfillment Planning
Partnering with Solvoyo, Unilever has reimagined fulfillment as a digital, data-driven process. The approach blends analytics, optimization, and intuitive design, giving planners a single intelligent platform for proactive decision-making.
The transformation began with the digitization step, building seamless data integration that connects SAP and 3rd party data integration systems on a unified platform, providing a real-time view of demand, supply, production, and warehouse stock. This eliminated the silos that had previously slowed coordination.
Next came the intelligence step, which provides automated forecasts to assess demand over the next weeks and months. Finally, the decision automation step, utilizing advanced optimization modeling, is designed to maximize truck utilization (both weight and volume) while considering customer priorities and business constraints. The model concurrently optimizes for objectives such as service levels, inventory targets, and transportation efficiency, all within minutes.
To ensure planners have flexibility, the system includes dynamic scenario selection, allowing teams to run fulfillment models with different objectives (e.g., cost, service, balance) across the month. A built-in interface enables easy constraint management, letting users modify allocation limits or coverage targets for specific SKUs directly from the screen.
The Fulfillment Engine Generates Plans within Minutes
Unilever’s new fulfillment model seamlessly pulls critical data from SAP and 3rd party data integration systems, including usable warehouse inventory, customer orders and prioritization, and weekly frozen production plans. It combines this with Solvoyo-generated intelligence, such as:
- Daily Demand Forecasts: Forward-looking visibility over a full year.
- Allocation Limits: Maximum SKU quantities per planning period.
- Target Levels: Desired stock coverage for each distributor channel.
Within just 3–5 minutes, the system generates optimal fulfillment plans for over 10,000 daily orders, recommending what to allocate, how much to deliver, and where to ship.
Each plan includes:
- Quantities ready to ship today
- Stock allocated for future deliveries
- Projected future deliveries aligned with planned production and forecasted demand
Planners can visualize future allocations, fine-tune decisions by SKU, customer, or channel, and instantly sync approved delivery suggestions back to SAP for execution, creating a frictionless, end-to-end fulfillment workflow.
Unilever Plans 95% of Fulfillment Decisions with No Human Touch
Unilever now automates 95%+ of fulfillment plans without human touch, dramatically reducing manual effort, improving service levels, and enabling the team to respond faster to demand fluctuations, turning a complex daily challenge into a smooth, predictable, and high-performing operation.
- The company has achieved 95%+ plan decision automation with no planner intervention, managing its vast network with a small team
- The need for manual coordination and exception management has dramatically reduced
- Service levels increased through proactive, data-driven decisions
- Response time to demand variability is faster, even under high complexity
What Does this Mean for You?
Unilever’s journey shows that fulfillment excellence is not about working harder; it’s about utilizing AI and automation effectively. By connecting planning, optimization, and execution through intelligent automation, CPG companies can transform fulfillment from a daily manual headache into a strategic differentiator.
Solutions
About Unilever
Unilever is a global consumer goods company with a diverse portfolio of trusted brands in food, home care, and personal care, serving billions of people worldwide.
Benefits
95%
No Touch Planning
“80% of IT tools investment fails if the partners don't strive to continuously improve and adapt. That is what sets our partnership with Solvoyo apart.”
"Solvoyo has proven itself with a consistently high rate of acceptance and usage, and it has now become an integral part of our daily operations."
"Before we got to know Solvoyo, our processes were entirely manual and cumbersome. Now, they are fully automated. Beyond automation, the improvement within the process has been incredible. We have an acceptance rate of over 95%, and we can manage our plans very quickly through the system."
"Migrating our operational planning to a digital platform is no small feat — yet Solvoyo made it feel effortless. From day one, the interface felt intuitive, the workflows smartly designed, and the onboarding smooth for our team."
"When I write or speak about supply chain management, I always state that the purpose of a supply chain is to do one thing – enable growth. I believe Solvoyo is the optimal supply chain platform to help companies achieve the growth they desire."
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